Thursday, 10 November 2011

A Simple Model of Personal Branding

In business and entrepreneurship, we often talk about “business model” and “revenue model”. Put simply, a business model describes how a business work and compete.  A revenue model says how the business earns its revenue and profit.
It’s my first time to come up with a more formal model on real life problems. It is not meant to be complete or entirely accurate.  A model is just a representation of the real world.  It is meant to help us make decision on real life problems. It has weaknesses and we shall not depend on a model entirely.
I came up with this model on personal branding as I’m preparing for a talk on the topic.  The model doesn’t try to cover everything about personal branding. Nor does it explain why we should do brand our self, or how to go about doing it. But it’s more on the elements of personal branding and the kind of questions we should ask our self when developing and evaluating our own personal brand.
Ricky's model on personal branding
I hope to elaborate more on the model soon. But for now, I’ll let the mind map do the talking. Click on the map to get the full picture. If you can roughly get the ideas I want to convey simply by looking at the mind map, then I know my mind mapping skill has improved :)
Your comments and criticisms are much welcome.

Tuesday, 8 November 2011

Mattel 2006 Annual Report

Mattel 2006 Annual Report -